The Standaard is
NFL. NBA. MLB. NHL. WTA. WNBA. Power Five football
Athletes and Coaches. Who handled real pressure.
For real stories that build better teams and better leaders.
That's who we work with. That's it.
The Standaard is a curated speaker platform
connecting corporate teams with players and coaches who've competed
and delivered at the highest levels of sport.
We don't work with random athletes hoping to find a second act.
We work with real ones - athletes who've been coached hard, who've played under pressure, who've
been tested publicly and still delivered.
These are people who've been cut, benched, doubted, embarrassed, and coached back to life.
And now they bring that same truth into boardrooms, team meetings, and leadership retreats.
They're not here to give feel-good speeches.
They will talk about what accountability really looks like under pressure.
It's experience earned in the NFL. NBA. MLB. NHL. WTA. WNBA, and Power Five football.
Where every mistake is public - and every performance matters.
Every speaker on The Standaard brings what companies
claim to value but rarely invest in:
authenticity, clarity, presence, vulnerability, accountability, and earned perspective.
The kind that only comes from getting benched on national TV.
From owning mistakes after big losses.
From leading when everyone's watching - and when no one is.
This isn't theory. It's lived experience.
And it changes how teams show up.
We've stripped away the crowd noise.
We don't do fluff.
No fake hype. No Instagram coaches. No one rehearsing inspiration in front of a mirror.
Just speakers who know pressure because they've lived it.
No recycled buzzwords.
No padded résumés.
No overpolished speaker circuit types who've never been in a locker room, a huddle, or a
fight for their career.
Just authentic, high-quality speakers
at affordable rates - not because they aren't worth more, but because we built this with intention.
We priced this so that when companies book, they don't flinch -
they feel smart.
You're not overpaying for someone who played one season and built a website.
You're booking someone who's been in the real shit -
and knows how to talk to a team that needs to hear what pressure really feels like.
This isn't the TED Talk circuit.
This isn't influencer coaching.
This isn't "one time I played a sport" energy.
Coming from athletes and coaches who have been there.
Expected to win. Pressured to repeat. Trusted when it mattered most. Still delivered.
Benched. Booed. Doubted. Counted out. Forgotten. Overlooked. Cut. Blamed for the loss -
and came back stronger.
That's The Standaard.
These aren't just stories. These are our speakers.
No clapping clichés. No seminar speak. Just truth that hits.
They've been through it. They've come back. And they've got something real to say.
This is The Standaard.